Arby's(R) LLC announced it will test an entire line of all natural chicken sandwiches, wraps, tenders and salad products in four markets starting in January. Arby's new All Chicken Chicken(TM) products are made with 100 percent all natural chicken that is not altered or injected with added water, salt or phosphates creating better tasting chicken.



"Arby's is known for creating products that are unique, authentic and wholesome," said Doug Benham, president and CEO, Arby's, LLC. "All Chicken Chicken packs tremendous taste and affords customers the first and only line of all natural chicken products in fast food. By offering chicken in its most natural form, Arby's has created a different, better chicken experience for its customers."



Arby's is the first and only quick service restaurant with a
complete line made of 100 percent all natural chicken menu items. Products with the new All Chicken Chicken include: Chicken Fillet Sandwich, Chicken Bacon 'n Swiss, Chicken Tenders (3 and 5 pack) and Adventure Meal(R), Market Fresh(R) Chicken Salad Sandwich, Grilled or Crispy Chicken featured in Market Fresh Salads, Southwest Chicken Wrap and Chicken Club Wrap.



Other leading fast food companies offer chicken breast sandwiches with added rib meat, and up to 27.1 percent of solutions made of various elements including water, seasoning (salt, spices and spice extractive) oil, modified food starch, and sodium phosphates.



"We worked with our suppliers to develop a delicious, affordable, all natural product that will complement our total menu and enhance our growing chicken product offering," said Jeff Blackmun, Vice President, Product Development, Arby's, LLC. "These chicken products are as delicious as they are wholesome."



Arby's will support the product launch test with local television, radio and print advertising as well as outdoor banners, in-store signage and point of purchase displays in its restaurants.



Source: Company Release