Hexagon Agriculture officially launched as a new business focused on providing smart solutions to address challenges within the vital agroindustry.

With the goal of becoming the number-one technology provider of planning, optimization, management and automation solutions for the agroindustry, Hexagon Agriculture will expand Hexagon’s footprint and lead the way for further product and market development. The result will be an even broader portfolio of offerings to help increase productivity, reduce waste and optimise processes and resources.

Brazil-based Arvus Tecnologia and iLab Sistemas, two companies known for their innovative technologies for the agroindustry, were acquired by Hexagon in 2014 and will be the foundation of Hexagon Agriculture, leveraging products and expertise from the agriculture business unit of Leica Geosystems and other Hexagon companies.

Hexagon Agriculture is being launched this week in Cascavel, Brazil, at Show Rural Coopavel, an important agro trade show for South America. This week also marks the global launch of Ti5, Hexagon Agriculture’s innovative, complete and affordable solution for precision agriculture and agroindustry processes management.

“We expect Hexagon Agriculture to play a leading role in the effort to solve challenges the agroindustry is facing by providing groundbreaking technologies that help improve efficiency and productivity,” said Bernardo de Castro, president of Hexagon Agriculture. “The launch of Ti5 is a testament to our strong R&D focus and the first of many synergic opportunities.”

With a major presence among some of the largest agroindustry players in the world, Hexagon Agriculture will be headquartered in Florianopolis, Brazil, with key operations in Spain and China.