BEIJING -- American Dairy Inc., one of the leading producers and distributors of milk powder and soybean products in China, today announced that KSTC - TV45 in St. Paul and Minneapolis, Minn., will spotlight the company in a continuation of the TV series "Investment Opportunities in China."

American Dairy was one of a few Chinese companies invited to be featured on the show by Platinum Television Group's advisory board, made up of MIT and Harvard business school graduates, as well as magazine editors of Fortune, Forbes and INC.

Households in St. Paul and Minneapolis will be able to watch the news segment on American Dairy, which is approximately seven minutes long and presents facts about the Chinese government's promotion of milk products in China, as well as insight into the Company's processing plants and premier powdered milk and soy products. Viewers will be able to watch clips of the Company's processing plants, headquarters, core products and research & development team throughout the Company's operations in China.

In addition to these airings, the segment will air one time nationally on CNBC, one time internationally on CNBC Europe, and will air 98 times on Regional News Networks in many of the top 100 markets nationwide through regional cable operators based on viewer demographics, interests and the distribution checklist. Additional airings will be announced by the company as they occur.

"The purpose of the show is to ultimately help individuals find a good investment opportunity; we wanted to find a company that was poised to grow at the same pace as China's booming economy," explained creative director, Jack Schwartz of Platinum Television Group, "American Dairy is the perfect fit; dairy goes hand in hand with the Chinese economy and culture. Dairy has always been an integral part of an emerging society."

Viewers will hear Leng You-Bin, CEO of American Dairy, discuss the company's market share goals.

"China has nearly 1.4 billion inhabitants. Our 'Feihe' brand mainly produces formula milk powder for infants and babies, which is upscale powdered milk," Leng said. "About 30 percent of China's population is willing to use upscale powdered milk for their infants, and by our calculations, there are about 4.5 million babies using upscale formula in China."

Leng also discusses American Dairy's production capacity in the soy market.

Interested parties can watch the video at the investor relations section of the company's Web site, or may tune in to the following stations at these times:

St. Paul, MN KSTC - TV45:

  • 7 a.m. Sun. 1/15, following the "At Issue" business program.

  • 7 a.m. Sun. 1/22, following the "At Issue" business program.

  • 7 a.m. Sun. 1/29 following the "At Issue" business program.

  • American Dairy Inc. conducts operations in The People's Republic of China through its wholly owned subsidiary, Feihe Dairy. Founded in 1962, Feihe Dairy is one of the leading producers and distributors of milk powder and soybean products in China. Feihe Dairy is located in Kedong County, China, and has been in operation since 2001. American Dairy also has a milk powder processing plant, BaiQuan Feihe Dairy in Kedong County, and also has a milk powder processing plant in the city of QiQiHaEr, Heilongjiang Province.

    SOURCE: American Dairy Inc. via Business Wire.