An educational day with customized sessions for consultants and agricultural retailer staff will be held at the Farm Journal College Campus this summer.

The special “college” event will be held July 18 at Heyworth, Ill., near Bloomington in central Illinois. The customized content and topics for AgProfessional Day are to provide the latest, innovative agronomic practices to help agronomists, whether they are independent consultants or retail sales agronomists, ratchet up agronomic knowledge as well as increase customer relations.

Farm Journal College field day events, mainly for farmers in the past, were begun in 2008 and have been built around the Farm Journal Test Plot program. This AgProfessional Day version will include hands-on, in-field breakouts and classroom sessions highlighting sunlight, water and nutrient management, assisting customers with hybrid selection, explaining soil characteristics’ impact on fertilizer needs and yields, seeing how data drives agronomic practices and suggesting tips for working with customers.

It should be noted that CCA/CEU credits will be offered for this event that will begin with registration and hot breakfast starting at 7 a.m. and end at the conclusion of a networking happy hour about 5 p.m.

The day’s program will be led by Farm Journal Agronomist Ken Ferrie assisted by the farm’s research team. Fred Whitford, Purdue University, will be making the presentation: “Top Tips for Ag Retailers.”

Ferrie is known for his pyramidal “Systems Approach” to growing crops, which explains how one management change affects many other factors and ultimately yield.

There is an early-bird registration fee that ends June 1, and registering early will allow attendees to assure themselves of rooms at two nearby hotels where room blocks have been reserved.

Additional information and registration is available by clicking here.