Farming is growing smarter, but with so much disparate on-farm data being amassed from precision ag equipment, it’s often tough to capture what matters and weed out what doesn’t.

Paul Turner, the CEO of cloud-based mobile farm management platform AgDNA said, “Our algorithms help farmers feed the world.”

“Commercial farming is moving from human generated to machine generated data with tractors, irrigation equipment and remote sensors streaming data to the internet 24/7. Now that we have all this data, the question is, what do we do with it?” said Turner.

Hence, AgDNA was launched in Australia in 2013 with the goal of putting vital information into the hands of growers, contractors, agronomists and equipment dealers worldwide with the help of powerful data analytics. Since late 2014, AgDNA has been working with farmers, crop producers and farm equipment dealers to develop and fine tune new mobile-based farming methodologies.

By automating the delivery of precision farming data and agronomic insights to smartphones and tablets, the platform is positioning itself as a one-stop data management tool for workers across the crop production spectrum. Based in Brisbane, Australia, AgDNA claims to have users in 157 countries and over 2.8 million acres managed to date.

According to Turner, deskbound data entry just isn’t practical for growers. “Farmers work long days. They don’t want to spend their evenings staring at a computer,” he said. “With AgDNA, farmers no longer have to be tied to the office.”

As explained by the company, the platform processes machine-generated data—such as seeding records, fertility applications, weather patterns, soil quality, and health yield —and provides subscribers with real-time, geo-spatially accurate information about the productivity of every acre on every field. No data entry required. Growers can then benchmark progress, view “seed prescriptions,” assess equipment performance and determine what crops will best thrive under current conditions.

In addition to its publicly available app, AgDNA promotes that it is one of the few companies licensed to access production data from the MyJohnDeere.com data management platform. The company has developed private label precision farming apps for some of the world’s largest farm equipment dealers, including many under the John Deere umbrella. Others OEMs involved with the AgDNA platform  that the company notes are Case New Holland, AGCO, Valley Irrigation and Reinke Manufacturing.

“I’m unaware of any other system that does what AgDNA does—automating data collected from farm machinery, spatially processing the data online and drawing meaningful insights from that information – delivered directly to your smartphone or tablet,” Turner said.

Over the next two years, Turner plans to leverage the scalability of the cloud-based platform and broaden AgDNA’s network reach to include all major international markets. Ultimately, he hopes the platform will better connect the farming community and its ever-expanding fleet of internet enabled smart machinery.

“Agriculture has undergone four revolutions,” said Turner. “The first was mechanization, followed by plant nutrition, and then genetics”.

The fourth, he says, is data. “The data revolution is going to maximize the benefits of the first three and help feed the world’s growing population.”