Valley Irrigation, the self-proclaimed leader in precision irrigation, is inviting everybody to join the effort to provide clean drinking water to children through the Valley Water Their World promotion.

Effective this week, for every new Valley Irrigation Facebook “Like,” one dollar will be donated to Planet Water. This is an unusual promotion for a good cause that is increasing the reach of the company’s messages and advertising through social media. 

“We are grateful for the generous support from Valley Irrigation,” said Mark Steele, founder and CEO, Planet Water. “This thoughtful donation will help provide clean, safe water to the world’s most disadvantaged communities through the installation of community-based water filtration systems called AquaTowers.”

“The accessibility of clean drinking water is a major concern throughout the world”, said Michelle Stolte, global marketing manager, Valley Irrigation. “Planet Water does an amazing job providing clean drinking water to people who need it most, and we are excited to make a donation to their cause. When you “Like” the Valley Irrigation Facebook page at, you will have an immediate impact on bringing clean, safe water to children.”

Planet Water’s goal is to help five million people gain access to safe water by 2020. Reports published by the World Health Organization and UNICEF show that 884 million people in the world do not have access to improved drinking water sources. Each year, 3.6 million people die of water-related diseases. In 2011, Valmont Industries, the parent company to Valley Irrigation, donated five Planet Water AquaTowers to rural communities in the scenic mountains of Wenshan, China, bringing clean water to 5,000 people.

Valley Irrigation is reserving the right to end the promotion at any time; therefore, liking the site sooner than later makes sense.

Planet Water is a US-based, non-profit organization focused on clean water projects for schools, children, and rural communities who lack access to clean, safe water. Planet Water has completed projects in nine countries across the Asia-Pacific region. Information about Planet Water is available at