Syngenta confirms that going digital is gaining momentum in ag

decrease font size  Resize text   increase font size       Printer-friendly version of this article Printer-friendly version of this article

A majority of growers and other agricultural professionals turn to online sources first for general information about their industry, and over half of them use mobile or handheld devices 10 or more times per workday. These are some of the key findings in a recent Syngenta survey, in which more than 300 readers of Thrive, the company’s production-focused magazine and website, responded to questions about their online habits and appetites. 

Anthony Transou, Internet marketing manager at Syngenta, is not surprised that, like other industries, U.S. agriculture is embracing digital communications—from social media campaigns and blogs to precision farming and recordkeeping.  
 
“Digital platforms give users a way to share and learn from others in the agricultural industry, whether they are around the corner in their communities or across the globe,” he said. “One of our key concentrations is to create optimized content that can spread across channels and be consumed anywhere, so there is a seamless experience from desktop to mobile users.”
 
Syngenta's Digital Toolbox
Transou’s team has made several recent adjustments and additions to the Syngenta digital platform. For example, new websites like Tools to Grow More Soybeans and the Quilt Xcel Fungicide Stress Management Training Module help growers locate information about specific issues or products more easily. Another recent online development is the Know More, Grow Moreagronomy blog, which features tips and local news updates from Syngenta agronomic service representatives. Twitter, Facebook and YouTube channels are also convenient ways for growers to interact with Syngenta via questions, comments, contests and general discussions.
 
“Additionally, we are adding online companions to many of our print communications, including Thrive magazine,” Transou said. “This digital initiative allows us to reach a larger audience and provide deeper, more interactive content.”
 
One of his team’s proudest accomplishments is updating the company’s flagship grower-focused website, FarmAssist.com. This online resource has evolved into a one-stop shop for news, market updates and information about the Syngenta product portfolio. But until 2012, FarmAssist users needed a desktop computer for the site’s features to work properly. That changed with the launch of m.farmassist.com, a mobile-optimized version of the website that allows cellphone and tablet users to access the same capabilities as if they were on a desktop computer.
 
“Our current suite of digital assets is a result of our early preparation to become an active participant in the digital world,” Transou said. “We thought about a mobile strategy for Syngenta very early on so we could easily transition our content and existing assets to some of the emerging technologies and mediums.”
 
Looking forward, Syngenta aims to include more interactive localized content, which is a process of natural progression with the increasing use of mobile technology in agriculture. Transou said he envisions being able to send growers and other users pest alerts, weather information, market prices and yield data specifically targeted to their local areas.
 
The nature of digital communications allows Syngenta to gather and analyze customer feedback, which it uses to constantly improve existing digital assets and formulate ideas for new ones. The Thrive online survey is a good example of how the team uses feedback to influence content creation. Because respondents indicated that they are most interested in production best practices and new product information, the editorial team will start developing more articles and Web content around those topics.
 
Transou sees Syngenta as a leader in making digital platforms an all-encompassing destination for growers—not an indirect dead end found through Web searches.
 
“Farmers understand that information is now flowing in a digital world, especially the well-connected younger generation,” he said. “Our ultimate goal at Syngenta is to give growers the most positive digital experience in the industry.”

Buyers Guide

Doyle Equipment Manufacturing Co.
Doyle Equipment Manufacturing prides themselves as being “The King of the Rotary’s” with their Direct Drive Rotary Blend Systems. With numerous setup possibilities and sizes, ranging from a  more...
A.J. Sackett Sons & Company
Sackett Blend Towers feature the H.I.M, High Intensity Mixer, the next generation of blending and coating technology which supports Precision Fertilizer Blending®. Its unique design allows  more...
R&R Manufacturing Inc.
The R&R Minuteman Blend System is the original proven performer. Fast, precise blending with a compact foot print. Significantly lower horsepower requirement. Low inload height with large  more...
Junge Control Inc.
Junge Control Inc. creates state-of-the-art product blending and measuring solutions that allow you to totally maximize operating efficiency with amazing accuracy and repeatability, superior  more...
Yargus Manufacturing
The flagship blending system for the Layco product line is the fully automated Layco DW System™. The advanced technology of the Layco DW (Declining Weight) system results in a blending  more...
Yargus Manufacturing
The LAYCOTE™ Automated Coating System provides a new level of coating accuracy for a stand-alone coating system or for coating (impregnating) in an automated blending system. The unique  more...
John Deere
The DN345 Drawn Dry Spreader can carry more than 12 tons of fertilizer and 17.5 tons of lime. Designed to operate at field speeds up to 20 MPH with full loads and the G4 spreader uniformly  more...
Force Unlimited
The Pro-Force is a multi-purpose spreader with a wider apron and steeper sides. Our Pro-Force has the most aggressive 30” spinner on the market, and is capable of spreading higher rates of  more...
BBI Spreaders
MagnaSpread 2 & MagnaSpread 3 — With BBI’s patented multi-bin technology, these spreaders operate multiple hoppers guided by independent, variable-rate technology. These models are built on  more...


Comments (1) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Dr.Maged Hamouda    
Egypt  |  April, 23, 2014 at 05:23 PM

Dr. Maged Hamouda Commercial breeder corn Egypt Email: magedhamouda70@gmail.com https://picasaweb.google.com/magedhamouda70 https://picasaweb.google.com/magedhamouda70/Blogger?authkey=Gv1sRgCIP5kqzQlduhSA https://picasaweb.google.com/lh/myphotos https://plus.google.com/photos/107246734046663904615/albums?banner=pwa https://www.facebook.com/pages/Breeding-plant-corn/404361229632443 https://www.facebook.com/pages/Agricultural-research-in-crop-breeding/114171765319682 https://www.facebook.com/pages/Research-company-breeding-and-production-of-field- crops/126687924062283 facbook: corn seeds cornseeds@yahoo.com . drmagedhamouda164@gmail.com https://twitter.com/following https://plus.google.com/photos/107246734046663904615/albums? banner=pwa&gpsrc=pwrd1#photos/107246734046663904615/albums?banner=pwa&gpsrc=pwrd1 https://www.facebook.com/#!/corn.seeds/media_set? set=a.113854638683572.14627.100001771105085&type=1 https://plus.google.com/photos/107246734046663904615/albums/5365384115257135137?banner=pwa https://www.facebook.com/pages/Agricultural-research-in-crop-breeding/114171765319682? sk=photos_albums Dr. Maged Abdel Azim Hamouda He holds a PhD, Faculty of Agriculture, Mansoura University Department of crops - crop breeding The first Egyptian obtain a certificate breeding crops Address: Arab Republic of Egypt Qaliubiya Moshtohor - Center Tukh Mobile phone 01283821694 E-mail: magedhamouda70@gmail.com facbook: cornseeds cornseeds@yahoo.com


LAYCOTE™ Automated Coating System

The New LAYCOTE™ Automated Coating System provides coating accuracy for stand-alone coating systems and for coatings (impregnating) in automated blending ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Feedback Form