Survey reveals China’s growing desire for green products
DuPont’s China survey also found that consumers are more apt than not to believe that biobased ingredients improve the quality of a product. For example, more than 60 percent of consumers said that biobased ingredients used in personal care products, personal hygiene and detergents would make the products better.
DuPont estimates the market in China for biobased ingredients used to make a range of commercial and industrial products is growing. Already in North America, there are more than 20,000 products made with biobased ingredients, according to the U.S. Department of Agriculture, which runs the BioPreferred Program to encourage the purchase and use of biobased products.
“Just like the United States, China has the opportunity to develop and promote products made with biobased ingredients as part of a strategy to reduce petroleum consumption, increase the use of renewable resources, better manage the carbon cycle and help contribute to reducing adverse environmental impacts,” said Ron Buckhalt, program manager, BioPreferred Program, U.S. Department of Agriculture.
The Chinese research is based on face-to-face, street intercept interviews conducted July 21–Aug. 6, 2012, by Environics Research (in collaboration with N-Dynamic Market Research) with 1,000 Chinese consumers in the following nine mainland cities — Beijing, Chengdu, Dalian, Huangshi, Guangzhou, Nanjing, Shanghai, Wuhan and Yinchuan — as well as Hong Kong.