Southern States Cooperative has new growth strategy

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Southern States Cooperative announced a new Agronomy Business Unit to better serve the needs of core agricultural customers. Southern States offers a range of products and services to help growers in the field.

“We have reorganized our wholesale crops division, with 67 retail stores located in 13 high volume agronomy districts, to form the new Agronomy Business Unit. Our new growth strategy will enable us to be more streamlined and efficient from sourcing products to application in our farmers’ fields,” said Tom Scribner, Southern States president and CEO. “For years Southern States has been organized around wholesale and retail business units. To ensure we create great customer experiences, we are aligning our infrastructure and associates to meet the evolving needs of our farmer producers and rural lifestyle customers.”

“As we celebrate our 90th anniversary, we are recommitting our efforts to provide farmers with the latest in technology and support,” said Scribner. “True to our mission of helping people grow things, it is our belief that an intense focus on the producer will allow us to meet and exceed our customer’s needs. The agricultural industry is changing rapidly and we plan to be at the forefront of those improvements. Our board of directors has approved investments in new equipment, personnel and facilities to better serve our farmer producers in key markets.”

As part of the multi-pronged strategy, Southern States will expand offerings with branded dealers, independent dealers and commercial accounts. Additionally, a small number of retail locations – less than 2 percent of total retail reach – will be closed or consolidated across the 17-state commercial region by late-July. Additional retail stores, as well as independent dealers for Southern States branded products, will be added in the future. Stores will focus on rural America customers in high-growth markets including cow calf operators, equine customers, gardeners and rural enthusiasts. 

Scribner added that Southern States is investing in a series of operational changes, including inventory management and point-of-sale systems that will improve the experience and ease of doing business for all customers.

Customers will begin to see these changes in mid-July and throughout the fall.

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