Social media campaign helps promote the 4Rs

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The Fertilizer Institute (TFI), the International Plant Nutrition Institute (IPNI), Iowa State University and the U.S. Department of Agriculture Natural Resources Conservation Service (USDA/NRCS) teamed up to  create a set of online learning modules for site specific nutrient management.

During 2014, when you watch the "4R Module of the Month" and tweet a fact you learned @4RNutrients or @Fertilizer_Inst you are entered for a chance to win a $100 Visa gift card. Be sure to include the monthly hashtag. One winner will be chosen at the end of each month. A new module will be selected each month.

February Module: Overview of Soil Fertility, Plant Nutrition and Nutrition Management
Tweet Us: @4RNutrients or @Fertilizer_Inst
Hashtag: #Feb4RFact 

March Module: Nitrogen
Tweet Us: @4RNutrients or @Fertilizer_Inst
Hashtag: #March4RFact

Example: @4Rnutrients Nutrient supplied from the soil or an applied nutrient is vital to soil fertility #Feb4RFact

The free modules, located online, include downloadable content, provide playable presentations with audio and contain links to additional resource materials. The modules are ideal for individuals interested in learning more about basic soil fertilizer, nutrient cycling and loss pathways; and use of practices relative to source, rate, timing and placement. Stakeholders addressing nutrient management on the farm, state and federal nutrient policy, corporate food supply chain sustainability and agriculture related conservation efforts will benefit from this knowledge.

Expanding knowledge to address site-specific nutrient management takes time, but your efforts to utilize these concepts benefit your customer, your organization and key stakeholders. Additionally, agriculture as a whole benefits from a knowledgeable community of interested parties. We are better served if individuals involved in state and federal nutrient policy, corporate food supply chain sustainability initiatives, and non-government organization conservationists have an improved understanding of nutrient use concepts. The modules provide a solid knowledge base for individuals working with growers as well as those stakeholders working in the area of environmental quality and related policy.


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