Case IH is teaming up with “sister company,” Ram Trucks, in a campaign that declares 2013 “The Year of the Farmer.” By sister companies, it gives recognition that both manufacturers are majority-owned subsidiaries of the Italian Fiat Industries.
The Ram Trucks advertising/public relations spot, which aired during the Super Bowl on Sunday, received rave reviews via social media by most everyone involved in the agricultural industry. The sponsor companies, and especially Case IH, are using the Super Bowl ad as an entrance into grabbing attention for the companies’ support of the FFA and agriculture in general.
The two-minute Ram Trucks spot features “So God made a farmer” presented by the late broadcaster Paul Harvey at the 1978 National FFA Convention. The spot is launching “a year-long, multi-tiered initiative dedicated to highlighting and underscoring the importance of farmers in America,” Case IH announced.
Viewers are being invited to visit http://www.RamTrucks.com/KeepPlowing for an opportunity to benefit the FFA. As part of the effort, Case IH appears to be doing the heavy lifting to take the message to agriculture.
“Case IH is powered by a steadfast commitment to making farmers more successful,” said Kyle Russell, Case IH senior director of marketing. “Now, we’re pleased to collaborate on this exciting program that salutes the role of farmers throughout history, and also supports farmers of the future with its connection to FFA. Ram Trucks has made this generous offer to donate to the FFA every time someone shares ‘The Year of the Farmer’ video and we want to make sure all of agriculture knows they have the opportunity to influence this donation.”
Together with “Case IH and other partners,” Ram Truck officials say a main aim is to raise awareness and generate funds for FFA hunger relief efforts in local communities across America. For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand’s website, Ram will make a donation to the National FFA Organization with the intent of generating $1 million.