Pinnacle Agriculture Holdings, LLC recently launched its newest farm input retail and wholesale brand, Performance Agriculture. Operations will be directed by Jason White, president of Performance Agriculture.

Originating in Aberdeen, South Dakota, Performance Agriculture was formed in April 2003, providing crop protection chemicals for area growers. The business subsequently expanded into neighboring states to operate four additional locations in Mobridge and Winner, South Dakota, Wishek, North Dakota, and Conrad, Montana. In May 2014, Performance Agriculture was acquired by Pinnacle, facilitating the expansion of its crop protection product and service offerings to include seed, fertilizer, and precision agriculture tools and services.

On August 28, 2014, comprehensive rebranding initiatives were completed and released in conjunction with Performance Agriculture acquisitions in Kerman, California and Wellsville and Kingsdown, Kansas. The foundation of the new and refined Performance Agriculture brand was built upon leadership, integrity, trust, and the common goal they share with growers of being equally successful in their endeavors.

“This is an extremely exciting time for Pinnacle. We look forward to serving growers in many diverse regions of the United States,” said White. “Innovation and technology are key drivers that fuel our operation so that we can deliver only tried and proven products, techniques and services to our growers to increase their productivity, improve yield quality and maximum their profitability.”

White brings 20 years of agricultural experience to Performance Agriculture. After graduating from North Dakota State University in 1994, he spent eight years as an agricultural supplier representative. He subsequently held various procurement and wholesale management roles at United Agri Products from 2002-2007, before moving on to regional sales management at Helena Chemical Company for five years. Jason joined Pinnacle earlier this year as Regional Business Director and Director of Wholesale for Pinnacle’s Providence Agriculture brand.

“We are delighted to extend our business to the West Coast and confident that we will continue to grow the Pinnacle family of brands through Performance Agriculture,” said Kenny Cordell, President and Chief Executive Officer of Pinnacle. “This recent venture is another important step towards establishing a national, first-in-class operation.”

Focusing on growth in the western, Mountain and Pacific states, Performance Agriculture complements Pinnacle’s existing brands, including Sanders, the company’s flagship farm input retail brand in the southern United States, and Providence Agriculture, Pinnacle’s Midwest, Upper Midwest, and Mid-Atlantic brand. As new retail and wholesale locations are established, Performance Agriculture will service customers, and the communities in which they live, with the competency, quality, and integrity that constitute the foundation of every member of the Pinnacle family of agricultural brands.