New study highlights need for increased innovation

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A majority of U.S. consumers and farmers agree that farmers are responsible for feeding the world as the population continues to grow. In addition, farmers realize new technology and innovations are critical to achieving this goal.

These findings were uncovered in the latest BASF Farm Perspectives Study, conducted in early 2014, comparing consumer and farmer viewpoints on agriculture-related issues. More than 9,000 people located in seven different countries participated in the study.

Farmer and Consumer Opinions
Nearly all farmers (95.6 percent) in the seven surveyed countries agree they have a shared responsibility to feed the growing population, and they’re held to high expectations when doing so. With the world population expected to reach 9 billion by 2050, production will need to increase by 70 percent, and must include production of high-quality crops.

Although farmers feel prepared for this tremendous challenge, most feel the responsibility is not valued by consumers. Only 40 percent of U.S. farmers feel respected by the general U.S. population. Despite this feeling, farmers understand the importance of feeding the world and look forward to new innovations and technologies to help them achieve this goal.

Most U.S. farmers (78.6 percent) and consumers (67.9 percent) agree that innovations are necessary to help farmers with the challenge of feeding a growing population. Survey respondents noted that feeding the world will require sustainable food production, possible through innovations in precision agriculture, machinery, fertilizers and chemical developments.

About the Study
The U.S. results of the BASF Farm Perspectives Study were announced this week at the Farm Progress Show in Boone, Iowa, with insights from Brady Spangenberg, Market Intelligence & Research Manager, BASF and Woodyard. The most recent wave of the study was conducted in early 2014 and included more than 2,100 farmer and 7,233 consumer participants in seven countries: U.S., Germany, France, Spain, Brazil, India and China.


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