Highway Equipment Company, the manufacturer of New Leader crop nutrient applicators and Hi-Way road maintenance equipment, announced the special promotions it plans to take place during the Midwest Ag Industries Expo (MAGIE) in Bloomington, Ill., Aug. 22-23.

New Leader announces its events at MAGIE New Leader invites attendees to its “Prepare to Score” in its booth #203, which it has renamed the New Leader Red Zone. Using a football theme, the company plans to introduce its newest New Leader crop nutrient applicators. Attendees can also sign up to enter for a chance to win the Ultimate Tailgating Package, which includes Bears vs. Viking tickets.

In addition, New Leader will host a free attendee lunch in their booth 11:30 a.m. to 1:30 p.m. on Aug. 22, while supplies last.

To see New Leader’s complete line of crop nutrient applicators, visit www.highwayequipment.com. For more information on MAGIE visit www.ifca.com/MAGIE.