NFocus Partners, in cooperation with Beck Ag, recently facilitated an NFocus Forum for agribusiness, where ag suppliers from throughout the country had the opportunity to connect with some of the industry’s top producers.
“Producers no longer have the luxury of time for multiple supplier meetings. Now more than ever, it’s critical for suppliers to understand the purchasing patterns and input decision making of large producers. The NFocus Forum for Agribusiness allowed the industry’s leading suppliers and producers the opportunity to quickly and easily understand one another’s goals, challenges, and needs,” said Kim Nicholson, co-founder of NFocus Partners.
The Forum, which took place at Lake Lanier Islands Resort in Georgia, was a three-ay event where ag suppliers had the opportunity to have one-on-one meetings with a group of pre-screened growers. This format offered them the chance to hear unfiltered feedback and build a deeper understanding of the unique goals, problems and purchasing behaviors of some of the largest industry producers.
“I like this approach to marketing our company because we know what we’re getting for our money. Results can sometimes be difficult to measure with standard ad campaigns. With this Forum I know exactly who has heard my message,” said Scott Peterson, Marketing Manager, Bio-Rational Products, SipcamAdvan.
The Forum was designed to accommodate the time-sensitive needs of busy producers, while still offering direct opportunities for producers and suppliers to connect in a controlled environment with a dedicated agenda.
Suppliers saw tangible value to this unique approach to customer insight. Darren Frye, pesident and CEO of Water Street Solutions, commented,“It typically takes us between 4 weeks and 4 months to onboard a client, which obviously takes a considerable number of man hours and resources. By attending this Forum, I think we can cut that time in half. . .the value in that is pretty apparent.”
“I had never attended anything like this before, and I liked this format a lot. I’ve been to a lot of grower meetings, but this is the first time that I could sit one-on-one with businesses that I’m interested in learning more about. I haven’t just been a number and following the herd, and that’s been pretty refreshing,” said Matt Niewohner of Niewohner Farms in Elgin, NE who farms and has several feedlots with his family in Northeast Nebraska.
In addition to one-on-one sessions, producers and suppliers had multiple networking opportunities, as well as access to BeckAgConnects.com, an invitation-only social networking forum for those in the ag industry.