As farmers look further into crop nutrition for an edge, retailers and crop consultants are under increasing pressure to turn scientific details into actionable information and yield-enhancing results for their customers.

A new initiative from The Mosaic Company aims to make that task easier.

The Mosaic Company launched its CropNutrition initiative this week—an integrated campaign aiming to better explain the various technical and scientific aspects of soil fertility vital to achieving maximum yield.

“Studies show that as much as 60 percent of yield is dependent on soil fertility,” said Kyle Freeman, Ph.D., manager of new product development for Mosaic. “Advancements in seed genetics and precision agriculture have increased our yield expectations, but to reach those expectations, many growers need to make adjustments to their approach to crop nutrition. The Mosaic Company is committed to expanding knowledge and providing resources to help retailers and their customers take yields to the next level.”

As fertility’s impact is always changing due to a number of variables, the science behind crop nutrition and soil fertility isn’t always clear. Mosaic hopes to spread awareness with simplicity, and increased clarity among retailers of the fact that, for many growers, the key to higher yields is right under their feet.

An important part of this initiative is the digital hub,CropNutrition.com, which houses new research and information and encourages discussion surrounding the importance of a balanced crop nutrition plan. The website is designed to provide information to varying levels of need and interest, ranging from a retailer looking for a quick, simple piece of information to one who needs a more in-depth description or analysis.

At CropNutrition.com, retailers can quickly reference materials that may help them better answer scientific questions related to soil fertility as they attempt to help their customers build high-yield systems or address issues related to nutrient deficiencies.

“We understand there are times a retailer needs more information about technical aspects of soil fertility that previously may have not been readily available,” said Freeman, who is also one of four Mosaic agronomists who blog on the site. “CropNutriton.com is designed to fill that void. There is a constant flow of new research related to soil fertility that can be overwhelming at times. This site can help retailers by not only making that information easier to understand, but also by boiling it down to the details that can be applied to their customers’ fields.”

Mosaic has utilized its global network of research partners to create what the company hopes will be a one-stop soil fertility resource for retailers, both because of the large amount of information available as well as the intuitive and user-friendly design of the site. For instance, let’s say a customer wants to talk about key considerations related to micronutrient application. A retailer, in preparing for that conversation, could visit the CropNutrition.com Library, click on “micronutrients” and any number of subtopics, narrowing the results to find information immediately applicable to the conversation, and possibly, to that customer’s acreage.

CropNutrition.com delivers crop nutrition information in a variety of other ways as well, including:

  • A series of 60-second videos that explain specific fertility issues that can affect up to 60 percent of yield.
  • The Agronomy Resource Center, which features four Mosaic agronomists blogging regularly on issues that can help retailers learn more about the soil fertility issues and trends affecting yield.
  • An interactive Periodic Table of Crop Nutrients, which allows users to click on one of the 17 essential nutrients to learn the basics, or “dig deeper” to learn about the intricacies of that nutrient’s interaction with the plant.

As a part of the broader CropNutrition initiative, Mosaic will also provide information through various other vehicles, such as print, radio and digital advertisements, as well as social media channels. The consistent flow of educational information around crop nutrition trends is designed to help retailers assist growers in maximizing up to 60 percent of yield that is dependent on soil fertility.

Those interested in joining the conversation are encouraged to visit www.CropNutrition.com as well as follow CropNutrition on Twitter and Facebook.