Launch of OADA supports farmer/data privacy
“At Valley, we are merging cutting-edge technology with the most reliable brand of mechanized irrigation in the world,” said Andy Smith, Valley Irrigation’s director of industry relations. “The irrigation systems we build today are capable of applying water in precise doses with surgical precision, but optimum efficiency can only be achieved when applications are directed by precise, accurate and timely information. The OADA vision of secure, farmer-directed, interoperable agricultural data systems is critical to unlocking the next generation of farm productivity and efficiency. We look forward to supporting this collaboration.”
“Supporting OADA aligns well with our mission statement: To provide the most advanced crop production technology with the goal of maximizing our customers’ return on investment,” said Mike Wilbur, director of field technologies of Wilbur-Ellis. “Our customers are facing increasing demands to participate in various food security, compliance and sustainability programs, in addition to their ongoing needs to find efficiencies in production practices. We have built our field technology platform, AgVerdict, with the primary purpose of meeting our customers’ needs. To fulfill those needs, our development team built tools to utilize a wide variety of data sources to provide the most advanced strategic decision toolkit. OADA will lead to increased innovation across our industry, which ultimately benefits our customers and the consumers of their products. We firmly believe growers should own, control and have full transparency on how their information is being used.”
“As a cooperative ag retail system, we have an extraordinary responsibility to support the well-being of our farmer owners. We feel it is our job to protect farmers’ agronomic data, while enabling responsible use to generate value for them,” said Mike Vande Logt, WinField executive vice president and chief operating officer. As a data-driven organization, we have invested considerably in our Answer Plot research program and R7 Tool to deliver quality agronomic data to farmers and retailers from over one million replicated plots at 200 locations across North America. The breadth of this proprietary data combined with the farmer’s shared data provides the most robust insights to help farmers optimize ROI on any field. The standards and protocols created through OADA will help us take the first step in providing insights from this combined data set through secured protocols.”
More information can be found at: http://openag.io/.
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