Launch of OADA supports farmer/data privacy
“The Climate Corporation looks forward to participating in the alliance with the initial participants, and to welcoming additional agriculture organizations, farmers, engineers, and companies as participants in this important work,” Friedberg said.
The OADA is open to anyone interested in building open standards data transfer tools in agriculture, including: existing agriculture organizations, farmers, software engineers, academics, and private companies. There is no cost to participate.
Initial OADA participants shared their perspectives on the value they believe the alliance will provide for farmers and why their organization is part of OADA’s founding group.
Craig Newman, president and CEO of AgReliant Genetics, supports the mission of the OADA. “As a leader in seed research, production and quality, AgReliant works hand-in-hand with farmers to meet the growing demand for agricultural production. In order to fully adopt these new technologies and continue to increase crop yields, farmers need assurances that they control the data they generate on their farm and the ability to use that data to benefit their operations. We’re proud to be a part of this effort and to work with a forward-thinking institution such as Purdue on this project.”
“Precision technologies are revolutionizing agriculture, and producers are using them more and more to reduce input cost, improve yields, and increase efficiencies,” said Dave Larson, CNH Industrial vice president agricultural equipment portfolio strategy. “Our Case IH and New Holland brands both offer advanced precision technologies that help farmers use their data to farm better and smarter. OADA expressly acknowledges and protects the producer ownership of data, while also providing an open industry standard for secure data sharing, allowing producers to achieve the full value of both their data and our technologies so they can better manage their farming operation. CNH Industrial is proud to be a co-leader in the open but secure exchange of producer data through the OADA initiative, without the compromise to the producer, and hindrance to industry innovation, of proprietary systems.”
Ron Milby, GRrowmark executive director of agronomy marketing said, “Growmark offers products and services to its customers, from fuel and fertilizer to grain handling, storage, marketing, and risk management. We believe OADA will help our members and customers move their information across different platforms, better enabling the information services we provide to help farmers get the greatest return from the data they generate on their farms.”