Launch of OADA supports farmer/data privacy
The Open Ag Data Alliance (OADA) announced its launch with support and participation from the following organizations:
- AgReliant Genetics, the third largest corn seed company and a leader in seed innovation in the United States, offering six seed brands across the U.S.
- CNH Industrial, a global leader in capital goods, offering a full range of agricultural equipment to farmers around the world under the Case IH and New Holland brands
- The Climate Corporation, a leading agricultural data science company helping farmers get the most out of every acre through hardware, software and decision support services
- Growmark, an agricultural cooperative providing agronomy, energy, facility planning, and logistics products and services in more than 40 states and Ontario, Canada
- Purdue University’s Open Ag Technology Group, researching agricultural technologies to improve the efficiency and productivity of modern agricultural systems
- Valley Irrigation, the worldwide leader in precision irrigation, providing the Valley brand of center pivot, linear, and corner equipment with advanced solutions for conserving water and meeting the growing demand for food and bio-based products
- Wilbur-Ellis Company, an international agricultural company and recognized leader in the distribution and marketing of field technology, nutrition, plant protection and seed products across more than 250 crop segments
- WinField, one of the nation’s top suppliers of seed, plant nutrition and crop protection products with unmatched agronomic expertise and data driven insights, enabling every field to optimize its yield potential
The application of data science in modern production agriculture has the potential to improve crop yields and use natural resources more efficiently by enabling farmers to evaluate past, current and future farm management decisions through the analysis of agronomic data generated in the field. However, a significant barrier to the adoption of these new technologies is the incompatibility of data formats between platforms and inconsistent approaches to data security and privacy.
Farmers deserve a clear understanding of the security and privacy standards service providers follow in the use and management of the farmer’s data. To that end, the OADA will develop protocols and will create security and privacy working groups that collaborate with other stakeholders to ensure farmer peace of mind regarding the protection and use of their data across a broad range of business policies and practices.