Lallemand and BrettYoung to collaborate on biologicals
Lallemand Specialties Canada Inc., doing business as Lallemand Plant Care, announced a collaboration with BrettYoung Seeds Limited in the North American ag-biological product markets. In so doing Lallemand Plant Care has acquired the intellectual property rights and associated assets related to the biological products portfolio of BrettYoung, including the BioBoost line of products.
BrettYoung will continue to serve its customers as the exclusive distributor of these products under the BioBoost® trademark. Lallemand and BrettYoung will collaborate to extend the current range of biological products distributed by BrettYoung through new solutions developed by Lallemand, which will improve the productivity of important North American crops.
Commenting on the acquisition, Vince Myerly, General Manager of Lallemand Plant Care in North America said, “This partnership is an important step in bringing Lallemand’s exciting biostimulant and biofertilizer technologies already commercialized in Europe and South America, to North American producers. Our strains, production and stabilization expertise combines perfectly with BrettYoung’s product offering and excellent distribution network.”
Calvin Sonntag, CEO of BrettYoung said, “BrettYoung has always looked for ways to bring unique value to its customers. A key element of this strategy is to develop long term partnerships with likeminded, world-class R&D organizations. This long term partnership with Lallemand, the global leader in the specialty application of yeast, bacteria and other micro-organisms, dramatically expands our ability to continue to do that.”
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