Innvictis Crop Care, LLC announced the launch of EndurX Technology Platform. Developed and tested in 2012 and 2013, Innvictis will be launching its first product containing EndurX in 2014. EndurX was developed to improve the performance of key insecticide technologies.

EndurX Technology is a patented technology platform that improves the activity and performance of contact pesticides. Endurx is premixed with key active ingredients where the two molecules attach to each other. When mixed with water and sprayed in crop, the EndurX escorts the active ingredient to the leading edge of the spray droplet. Upon hitting the leaf surface, the droplet rapidly spreads and immediately penetrates the leaf where more AI is at the target interface and attacks the target site much quicker. When contact is made with the insect, a higher dosage is delivered and quicker knockdown and control is achieved. EndurX will also provide greater translaminar leaf penetration which protects the pesticide from drying and wash off of the leaf surface. The pesticide stays more active and available improving performance and mitigating loss to environmental exposure through evaporation and runoff.

In 2014, EndurX will be available in Reveal EndurX, a premix of bifenthrin and EndurX. Reveal Endurx matches the broad spectrum, long lasting active ingredient bifenthrin with its ideal partner – EndurX Technology. “Bifenthrin plus EndurX is a natural fit. Typically, bifenthrin is perceived to be a slower acting, but powerful pyrethroid. EndurX, by leading the active ingredient into the pest more quickly, will deliver the bifenthrin quicker and with greater impact,” states Greg McManic, Director of Research and Development at Innvictis. “At the same time, Reveal EndurX will quickly find a home just inside the leaf surface where it will be protected from the environment and ready to work when an insect bites or pierces the leaf surface.”

Innvictis Crop Care is currently developing and testing additional EndurX based products and expect to launch a new product in each of the next three years utilizing this technology.

Reveal EndurX has been approved by the U.S. EPS and will be available in 2014.