Global agriculture firm H.J. Baker & Bro., Inc. announced it has established a sales office in Guadalajara, Mexico, to meet growing demand throughout Latin America. The Mexican office will facilitate sales of nutritional supplements for the dairy, poultry and aquaculture industries as well sulphur bentonite fertilizer for the entire region.

“H.J. Baker has strong relationships in Latin America and in Mexico. This new office will enable us to serve our customers more effectively. The growth potential is clear. Latin America represents 24 percent of the world’s arable land and contributes 11 percent of the value of world food production,” noted Christopher V. B. Smith, president and CEO of H.J. Baker. “We look forward to what we can achieve there.”

Javier Rodriguez, who has been with H.J. Baker for more than ten years, will be country manager for H. J. Baker & Bro. de Mexico S de R.L. de C.V. located in Guadalajara, and oversee sales efforts throughout the region. Since joining H.J. Baker in 2002, he developed markets for H.J. Baker’s PRO-PAK, and other feed ingredients in Mexico. In addition, he has established a presence for H.J. Baker in Central America, the Caribbean and South America.

Rodriguez said, “Mexico has a significant agriculture industry, one that already benefits from H.J. Baker’s products. I anticipate increased demand for our feed, fertilizer and sulphur products as we increase our efforts in Latin America. Latin America has a long agricultural history and H.J. Baker’s more than 160 years of experience make this a win/win for all involved.”