Food production on right path, but misperceptions remain
The survey findings were released by USFRA in conjunction with The Food Dialogues: New York. This event is taking place on November 15 at The TimesCenter in Midtown Manhattan from 10 a.m. to 3:30 p.m. Eastern Time. This event will also stream live online at www.fooddialogues.com . For additional information about the surveys released today, USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.
About the Survey Methodology
Ketchum Global Research & Analytics designed and analyzed a phone survey of 1,250 consumers nationwide, with an oversample of 236 consumers in the New York City designated media area. The survey was fielded October 22nd through 28th 2012 by Braun Research Inc. and has a margin of error of +/-2.8 percent at the 95 percent confidence level. Additionally, Ketchum Global Research & Analytics designed and analyzed a phone survey of 501 farmers and ranchers nationwide, including 36 who opted in for participation through the USFRA site. The survey was fielded October 23 rd through 29th, 2012 by Braun Research Inc. and has a margin of error of +/-4.4% at the 95 percent confidence level.
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