There are many misperceptions about the agriculture industry in the minds of the public today. Is your agricultural retail business prepared in the event of a crisis situation? If the media came to your facility as the result of an accident or other event, are you prepared to respond?
Knowing how to react in these crisis situations is critical and could have a major impact on the success and reputation of your business. As the result of a request from Agricultural Retailer Association members who have already encountered these challenging situations, ARA has developed the Crisis Management & Media Training program for agricultural retailers.
This program is sponsored by FMC and CHS and will be led by two communications experts with experience dealing with mainstream press and crisis situations - Lani Jordan, director of corporate communications for CHS, and Lindsay Strand, president of Lindsay Strand Associates, Inc. In addition to their experience with crisis communications, these individuals also have an understanding of the unique challenges for ag retailers since they have led many of the crisis communications programs that CHS provides to their own ag retail employees.
The training is January 29-30. The registration fee includes crisis and media training, one night’s hotel accommodations at The Tropicana, Las Vegas, a dinner and reception, a breakfast and lunch. The registration fee is ARA members, $550, and non-members, $850.