The crop protection industry takes another step toward establishing itself as a valued partner in the pursuit of a more sustainable farming system in Europe.

The ‘Hungry for Change’ conference and exhibition unveils a new direction for the European Crop Protection Association (ECPA). The fruit of an extensive critical evaluation of the performance and contribution of the industry, the initiative aims to deliver measurable results in the four thematic areas of safeguarding water, the enhancement of biodiversity, the provision of safe and affordable food and the protection of health.

ECPA strategy reflects industry’s ambition to deliver sustainable solutions to contemporary agricultural challenges, such as environmental degradation, climate change, a growing population, and an economy in crisis.

Embracing the concept of an ‘open forum’, the ECPA network is enabling an advisory board of stakeholders, to guide, monitor and validate industry contribution to sustainable agricultural productivity.

Vincent Gros, president of ECPA explained “I believe our industry can continue to make a huge contribution to sustainable agriculture in Europe; however, we recognise that our industry is not always seen as a partner in that pursuit. It’s clear that we need to engage in a different way, we need to be more open and transparent. We will set up measurements to prove that we are moving in the right direction.”

Over the coming years the ECPA will work with stakeholders on projects covering the four thematic streams of water, biodiversity, health and food.

ECPA Director, Dr Friedhelm Schmider, concluded “Industry understands society is concerned about the potential impact of crop protection products. Our goal is to ensure best practice on the use of pesticides for sustainable productivity that protects human and environmental health. We are open to hear your ideas to help us deliver a truly sustainable agriculture.”