During 2011, CropLife Ambassador Network volunteers spoke directly with more than 5,000 elementary students about how the technology of modern agriculture will meet the food and fiber needs of the growing global population. Our network grew by 28 new ambassadors, over 150 new Facebook Fans, and 400 new Twitter followers. Our first two social media interns had a lot to do with our social media growth and the viral nature of the media is beginning to take shape.
Program updates included complete revision of our original presentations, America's Abundance and Feeding Planet Earth. Bi-monthly Web-based training called Ambassador Connect was introduced. Through these meetings experienced Ambassadors can share their success stories and ideas with other ambassadors.
Our video contest resulted in three videos we can share with students. The first place video, A Day in Agriculture with the Days, was submitted by Cheryl Day in Cerro Gordo, Ill. Her video depicts what it is like for her family to grow and harvest corn and soybeans while also raising Angus Cattle. Her video shares the important roles her children have on the farm. This angle will connect with the youth our ambassadors visit. View the winning videos on CAN's Youtube channel.
With the ringing in of the New Year the CropLife Ambassador Network will work to continue growing our outreach in both the agricultural industry and educational industry. The New Year is a time of reflection and resolutions for improvement. In 2012, CAN's primary resolution will be to improve the connections made with our membership. Ambassadors are the bedrock of our network and our success is dependent upon them. It will be the year of the Ambassador!