The Context Network has released a multi-client syndicated study to provide a strategic analysis of the global sustainability movement and how it is already transforming agriculture and will continue to do so over the next 20 years. The Sustainability Transition: Impacts to Agriculture examines how sustainability is being incorporated into corporate strategy and how it is influencing the changes firms within the food value chain are making to their operations.

Context Senior Associate and study leader, Jim Murphy said, “What makes this study truly valuable to firms within the industry is our focus on what’s broadly happening on farms, in companies and in the marketplace. In addition, the study provides a clear view of the range of impacts and just how different agriculture is likely to look by commodity and region of the world.”

The study examines five major drivers propelling the agricultural sustainability movement, and how their effects will vary by geography and agricultural sector. They include health and food safety concerns, new environmental regulations, food retailer sustainability initiatives, resource constraints, and worldwide food demand. Murphy added, “Additionally, the study reviews what is most important for firms operating at different points within the food value chain and highlights the most significant sustainability issues. The study describes the drivers, opportunities and risks that can help organizations adapt to changes related to sustainability issues.”

“Sustainability has become an important strategic issue for agriculture. It’s a topic that will increasingly affect financial performance,” said Murphy. He added that the study provides executives with an unambiguous view of the range of impacts and just how different sustainable agriculture is likely to look by commodity and by region of the world.

Sustainability Transition: Impacts to Agriculture is densely populated with 189 figures in its 769 pages of vital information for senior managers. From implementation by others in the channel, to consumers’ sustainability priorities, to sustainability’s role in feeding a growing population, the study provides companies and their leadership with unique insights and timely perspectives on this critical topic.