Communication guidelines regarding fertilizer facility explosion

decrease font size  Resize text   increase font size       Printer-friendly version of this article Printer-friendly version of this article

The Agricultural Retailers Association and The Fertilizer Institute have been working together closely on a coordinated media response to the incident at the Texas fertilizer facility yesterday evening. Below are talking points, facts and crisis communications guidelines that may be helpful to ag retailers that may need to respond to media inquiries in their local areas. 

Here are a few key points to keep in mind when responding to a crisis like this. 

  • Identify one good spokesperson in your company to respond to media inquiries regarding this incident.
  • First - Show Compassion for the victims of the incident in Texas. 
  • Know and Practice Key Messages
  •  Be transparent and open about the extensive safety training and regulatory requirments that you conduct at your facility.  
  • If necessary, ask for time to gather more information and schedule a time to visit with the reporter.
  • Communicate the core values/ beliefs of your organization, especially concerning safety. 
  • Stick to only the known facts and never speculate.

Fertilizer Talking Points and Facts

Crisis Communications Guidelines for Responding to Press Inquiries


Buyers Guide

Doyle Equipment Manufacturing Co.
Doyle Equipment Manufacturing prides themselves as being “The King of the Rotary’s” with their Direct Drive Rotary Blend Systems. With numerous setup possibilities and sizes, ranging from a  more...
A.J. Sackett Sons & Company
Sackett Blend Towers feature the H.I.M, High Intensity Mixer, the next generation of blending and coating technology which supports Precision Fertilizer Blending®. Its unique design allows  more...
R&R Manufacturing Inc.
The R&R Minuteman Blend System is the original proven performer. Fast, precise blending with a compact foot print. Significantly lower horsepower requirement. Low inload height with large  more...
Junge Control Inc.
Junge Control Inc. creates state-of-the-art product blending and measuring solutions that allow you to totally maximize operating efficiency with amazing accuracy and repeatability, superior  more...
Yargus Manufacturing
The flagship blending system for the Layco product line is the fully automated Layco DW System™. The advanced technology of the Layco DW (Declining Weight) system results in a blending  more...
Yargus Manufacturing
The LAYCOTE™ Automated Coating System provides a new level of coating accuracy for a stand-alone coating system or for coating (impregnating) in an automated blending system. The unique  more...
John Deere
The DN345 Drawn Dry Spreader can carry more than 12 tons of fertilizer and 17.5 tons of lime. Designed to operate at field speeds up to 20 MPH with full loads and the G4 spreader uniformly  more...
Force Unlimited
The Pro-Force is a multi-purpose spreader with a wider apron and steeper sides. Our Pro-Force has the most aggressive 30” spinner on the market, and is capable of spreading higher rates of  more...
BBI Spreaders
MagnaSpread 2 & MagnaSpread 3 — With BBI’s patented multi-bin technology, these spreaders operate multiple hoppers guided by independent, variable-rate technology. These models are built on  more...


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left


Aluminum Grain Trailers

Maurer Manufacturing offers a complete line of high quality aluminum grain trailers. Manufactured in Spencer, Iowa, Maurer aluminum grain trailers ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Feedback Form