Brandt celebrates 60th year with racing sponsorship
Brandt, a leading agriculture retailer and manufacturer of agricultural specialty products, is marking its 60th anniversary with a high-profile program of sponsoring another year of the “Ag Car” in the NASCAR Nationwide Series (NNS).
Brandt is committed to being the primary sponsor for 26 of the 33 scheduled NNS races in 2013 for the Turner Scott Motorsports No. 31 Brandt Chevrolet driven by championship contender Justin Allgaier. Additionally, Brandt will have the option to buy more races and to continue as sponsor in 2014.
“Returning as the primary sponsor with Justin shows our commitment and dedication to our motorsports marketing program, the same commitment and dedication we have shown to our customers, employees and the agriculture industry over the past 60 years. This is a year to celebrate our past 60 years, but also set the foundation for our future,” said Brandt President and CEO Rick C. Brandt.
Brandt consists of three divisions—Specialty Formulations, Retail Agronomy and Dealer Support—serving growers around the globe. Founded in 1953 by Glen Brandt and his sister Evelyn Brandt Thomas to help Illinois farmers adopt new and profitable technologies, the company has experienced aggressive growth under the leadership of Rick Brandt. Innovation, technology and strong customer service are a few of the core beliefs that drive Brandt today.
In 2012, Brandt promoted an “all agriculture car,” and 2013 will see the continuation of that concept. The Ag Car spotlights the hard work and value of the agriculture industry, the CEO Brandt said. The National FFA Organization, The Nutrients for Life Foundation, TradeMark Nitrogen Corporation, Precision Tank & Equipment and WinField all joined the No. 31 Ag Car in 2012 with some form of sponsorship.
“Unless you’re in the business, you don’t know how crucial the agriculture industry is to America and to the world,” said Brandt. “By promoting the Ag Car, we’re shining a spotlight on the industry and educating millions of end consumers about the important role that the hard-working farmers, growers and other industry professionals play in modern day life.”
Allgaier, a Riverton, Ill. native, has made a name for himself coming through the national stock car racing ranks. Allgaier finished the 2012 season sixth in the NNS championship point standings, notching a win in the NAPA Auto Parts 250 in Montreal, Canada.
“I am so excited to come back with Brandt on my car,” said Allgaier. “I’ve known the people at Brandt for years and I could not be more proud of representing them on and off the track. They are a family-owned business with literal roots in my home community. I think that championship trophy will look incredible in their headquarters lobby!”