Bayer CropScience announced the introduction of Credenz, the company’s first global soybean seed brand, commercially available in U.S. markets this month.

Delivering a wide range of varieties and traits, Credenz builds on Bayer CropScience’s substantial technology platform, integrating smart genetics, traits and varieties to maximize yield performance. The new brand will be available to growers in the South (Arkansas, Louisiana, Tennessee, Mississippi, North Carolina) and Midwest (Southern Iowa, Illinois, Missouri) this month as they start looking ahead to their 2015 growing season.

Credenz offers soybean growers:

• A wide range of varieties and traits including LibertyLink, as well as glyphosate-tolerant traits, in 27 high-performing varieties developed for Maturity Groups 2-7.

• A customized, flexible platform developed to meet a range of individual production preferences, including location, soil type, disease resistance and weed management features.

• Versatile disease tolerance to stem canker, frogeye and sudden death syndrome to protect plants and help them thrive and deliver competitive yield performance.

• Advancements in pest management, like multiple herbicide traits and nematode control.

• “The Credenz launch brings much-needed innovation to the U.S. soybean market, where production is expected to increase over the next five years,” said Diego Angelo, director, US soybean operations, Bayer CropScience. ”In this rapidly evolving market, it is more important than ever to ensure growers have access to beans with unique traits tailored to address individual production needs. To meet these needs, we have invested in Credenz breeding stations in the U.S. and around the world to provide timely, custom-made solutions to meet the region-specific challenges faced by U.S. growers.”

HBK seeds, a brand from Hornbeck Seed Company which Bayer CropScience acquired in 2011, will now carry the Credenz brand name.

Joe Mencer, a soybean grower based in Lake Village, Ark., said, “Our experience this year with the Bayer CropScience system was tremendous. We had some of the highest yielding soybeans we've ever had. A number of our fields averaged more than 80 bushels an acre; we even had some that averaged in the mid-90s.”

Smart genetics and traits help soybeans grow stronger and heartier under a wide variety of growing conditions. Each Credenz seed is backed by some of the most innovative technologies in the crop protection industry today, including Bayer CropScience seed treatments and coatings, high-performance crop protection products, and an expertise grounded in science and commitment to customers.

Bayer CropScience will expand the Credenz platform over the coming years by introducing multiple new trait technologies, working collaboratively with industry partners to deliver increasingly innovative tools for soybean growers.

“Soybeans represent a strategic crop for Bayer CropScience and our focus on building a fully integrated soybean portfolio of offerings will allow us to provide growers with complete solutions of seed, seed treatment, traits and crop protection solutions,” said Allen Gent, U.S. soybean product manager, Bayer CropScience. Bayer CropScience’s seed treatments range from the market-leading Poncho/Votivo to its highly anticipated newest addition – Ilevo. When registered by the U.S. Environmental Protection Agency (EPA), Ilevo will be the first product to provide breakthrough protection for soybean seedlings against the fungus that causes Sudden Death Syndrome (SDS).

Credenz will be available for the 2015 growing season in the United States. Bayer CropScience anticipates availability in most US markets beginning in 2015 for the 2016 growing season.