Bayer CropScience gives positive outlook for Latin America
Driving a "New Agricultural Revolution"
Condon stressed the need for a "New Agricultural Revolution" - a productivity increase in agriculture that is more sustainable and environmentally-compatible. "We need real integrated solutions - not only a good fit between seeds, biologics and chemicals, but also a good integration of these solutions in the specific agricultural environment and society", Condon explained. This applies especially to Latin America, where agriculture has changed more rapidly than anywhere else in past decades. "We are fully aware of problems like growing weed-resistance - and we want to tackle them in close collaboration with everyone involved," said Condon.
Investing for growth in Brazil
Marc Reichardt, Head of Bayer CropScience’s operations in Latin America, stressed the positive outlook for the region: "We are continuously creating jobs focusing on Marketing and Sales and also on the expansion of our Seeds business." In Brazil alone, Bayer CropScience has increased the number of full-time-jobs by about 20 percent last year and is planning a similar increase this year. "Our long-lasting investments in Brazil, e.g. in high-tech machinery for seed treatment, will continue to grow. In 2013, we will invest almost three times as much compared to just three years before," said Reichardt: "As a global agricultural powerhouse, Brazil’s agro-economy has a key role in helping ensure world food supply. Through our continued investments in innovation and our strong partnerships in the country, Bayer CropScience continues to strongly support the Brazilian farming community."