The U.S. Farmers & Ranchers Alliance (USFRA) announced that BASF is participating in USFRA as a member of its Industry Partners Council (IPC). BASF joins a national farmer- and rancher-led effort to enhance public trust in today's agriculture.

"USFRA is proud to have partners like BASF supporting our mission to enhance consumer trust in the U.S. food production system, maintain and enhance the freedom of U.S. farmers and ranchers to operate in a responsible manner, and strengthen collaboration within the food production, processing and distribution systems," said Bob Stallman, President of the American Farm Bureau and Chairman of USFRA. "It is critical that the entire agriculture industry unite to build public trust in the U.S. food system."

As a member of the IPC, BASF supports the mission, goals and objectives of USFRA. IPC members have the opportunity to participate in USFRA committees/task forces and the annual meeting, and support USFRA educational activities.

"BASF is proud to join with the farmers and ranchers of America in this important effort to enhance public trust in today's agriculture," said Nevin McDougall, Senior Vice President of BASF Crop Protection, North America. "It is more important than ever that U.S. consumers feel absolutely confident in whatever food choice they wish to make."

USFRA's members represent nearly all aspects of U.S. agriculture uniting with one voice. The Alliance focuses on enhancing consumer trust in today's food production through education and communication with consumer influencers and thought leaders. An important Alliance goal is to lead the conversation about the industry's commitment to continuous improvement and the importance of today's agriculture.