Arysta Lifescience introduces new brand in India

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Arysta LifeScience Corporation announced the name of its March 2011 acquisition, Devidayal Sales Limited (DSL), is now Arysta LifeScience India Limited. The company plans to launch its new brand image during the coming Kharif (monsoon) season.

"This new name provides us with a unique opportunity to rebrand some products in our existing portfolio and bring new proprietary products in line with our long-term strategy," said S. Ganeshkumar, managing director, Arysta LifeScience India. "Over the next few months, we will focus on raising the brand visibility of Arysta LifeScience in the market place. The new brand image will be reflected throughout our entire portfolio."

Before it was acquired by Arysta LifeScience, DSL was a major local formulator and distributor in India with 2 percent market share. Its strength has provided a solid platform for Arysta LifeScience to grow its business in India, reaching more growers and introducing seven new products over the past three years, including ORTHENE®, ETHEPHON, CAPTAN™, PILATUS™, VITALUS™, KINSTA™ and PALLID-X™.

India is the third largest crop protection market in Asia, with a market size of about US$2 billion.

The largest acreages of rice, cotton, wheat, tea, millets and pulses (legumes harvested for dry seeds) in the world are grown in India. Continued growth is expected, driven by increasing demand for quality food, fiber and biofuels (for both domestic use and export); high commodity crop prices; and farmers' desire to increase productivity.

As a result, the crop protection industry in India is expected to continue witnessing growth in the next few years.

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