American Vanguard Corporation announced that its wholly-owned subsidiary AMVAC Chemical Corporation has extended an agreement with Monsanto Company to co-market its post-emergent corn herbicide Impact as part of the Roundup Ready PLUS weed management platform. Impact complements Monsanto’s Roundup PowerMAX and Roundup WeatherMAX herbicides by improving the control of a number of broadleaf weeds. Under this multi-year agreement, which has been extended through August 2017, Impact will be listed as an endorsed product in the platform and promoted by both companies as the qualifying post-emergent Roundup agricultural herbicide tank-mix product supported by Monsanto’s extensive Corn Incentives in the United States.
The Roundup Ready PLUS platform is designed to provide growers with recommendations of effective, economical and sustainable weed control products and also provide financial incentives for using many of the products in the platform. Weed scientists recommend that farmers use multiple modes of action when managing weeds and AMVAC’s Impact is an outstanding HPPD inhibitor herbicide that contributes significantly to weed resistance management.
Eric Wintemute, Chairman & CEO of American Vanguard stated: “We are very pleased to extend this partnership with the clear leader in glyphosate herbicides. This collaborative engagement provides Amvac with the opportunity for expanded sales of its high-performance Impact herbicide; provides Monsanto with even more effective and comprehensive herbicide control for its Roundup brand herbicides; and most importantly, provides our mutual customers, the U.S. corn grower, with the potential for maximum yield enhancement.”
“We are pleased to continue the use of AMVAC’s Impact as a post-emergent corn herbicide in our Roundup Ready PLUS Corn Incentives,” said Chris Reat, Monsanto’s Roundup Ready PLUS Marketing Manager. “This agreement creates value and choice for farmers using the Roundup Ready PLUS system by offering this effective tool for managing weeds. This partnership further confirms our commitment to offer the best weed management recommendations to growers that will help them optimize weed control and achieve maximum yield.”
Under the agreement, Monsanto will continue to license its Roundup Ready PLUS trademarks for use on Impact and co-market Amvac’s post-emergent corn herbicide Impact as part of the Roundup Ready PLUS weed management platform. Financial terms of the agreement were not disclosed.