Loveland Products, Inc., a subsidiary of Agrium, and Actagro, LLC announced that the companies have entered into a commercialization and technology development agreement for soil and plant health nutritional products based on the Actagro Organic Acids Technology Platform. The agreement gives Loveland Products, a leading provider of high-performance crop input products and the proprietary products provider for Agrium Retail globally, expanded distribution, commercialization and development rights to the platform in the Eastern United States, Canada and Australia.
"We are very focused on providing a fully integrated portfolio of plant health and nutrition products to our global customers through our integrated Agrium Retail channel in the US, Canada, and Australia," said Brent Smith, Vice President of Loveland Products. "Partnering with Actagro will allow Loveland Products to deliver new solutions to growers that complement conventional plant nutrition programs."
Under the terms of the agreement, Loveland Products will broaden its access to the Actagro platform to complement their expansive portfolio of plant health and nutrition products. Loveland Products and Actagro will also collaborate to integrate Actagro's organic acids technology platform into both existing and future product offerings.
"This expanded partnership with Loveland Products allows us to expand our organic acid-based solutions into new regions, where they will enhance the ability of growers to produce higher quality, better yielding crops," said Monty Bayer, President and CEO, Actagro. "Actagro's technology platform and product line are an excellent fit with Loveland Products' portfolio and services, and we are excited to work with them to develop additional products."