Ag Retailer conference kicked off
Lafferty stressed that there is really no such thing as normal, and forecasting weather into April at this time is very hard. The best bet for ag retailers is to assist their customers to plan for “normal” or proven success and not worry about the weather. There still needs to be planning with “what if scenarios” that kick in when the outlook is more obvious.
“Be flexible and anticipate changes and be proactive,” Lafferty said. He guaranteed the audience that “2013 is not going to be as bad as 2012,” which was the worst in more than 100 years per Planalytics analysis.
Of note is that this year’s expo is the largest ever as 100 exhibitors set up. Attendance for the conference has surpassed 600 with walk-up registrations.