American Vanguard Corporation announced that its wholly-owned subsidiary Amvac Chemical Corporation has entered into an agreement with Monsanto Company to co-market its post-emergent corn herbicide Impact as part of the Roundup Ready PLUS weed management platform. Impact complements Monsanto’s Roundup PowerMAX and Roundup WeatherMAX herbicides by improving the control of a number of broadleaf weeds. Under this multi-year agreement, Impact will be listed as an endorsed product in the program and promoted by both companies as the qualifying post-emergent Roundup agricultural herbicide tank-mix product supported by Monsanto’s extensive Corn Incentives Program in the United States.
Under the agreement, Monsanto will license its Roundup Ready PLUS trademarks for use on Impact and co-market Amvac’s post-emergent corn herbicide Impact as part of the Roundup Ready PLUS weed management program. Financial terms of the agreement were not disclosed.