Commentary: General Mills caves to anti-GMO crowd
So, other than caving to anti-GMO groups, what would have motivated General Mills to have made the change? Consider the fact that on Dec. 18, the company reported lower-than-expected quarterly earnings. It cited increasing ingredient costs and lower sales of its ready-to-eat meals and frozen foods. The ready-to-eat meals include Cheerios cereals.
It’s more likely that General Mills, which is struggling in this area to make a profit, is waging a social campaign to improve the image of Cheerios among mothers and other concerned consumers to improve its bottom line.
Unfortunately, this move sets a dangerous precedent and fuels the anti-GMO crowd to push other companies to drop GM ingredients from their foods. With these groups already campaigning in multiple states across the country to get GM ingredients labeled on food products, the timing of General Mills’ announcement is a blow to the agriculture and food industries. Although General Mills and the anti-GMO crowd may be celebrating, biotechnology and science have taken a serious hit with this latest announcement.