Commentary: General Mills caves to anti-GMO crowd
So, other than caving to anti-GMO groups, what would have motivated General Mills to have made the change? Consider the fact that on Dec. 18, the company reported lower-than-expected quarterly earnings. It cited increasing ingredient costs and lower sales of its ready-to-eat meals and frozen foods. The ready-to-eat meals include Cheerios cereals.
It’s more likely that General Mills, which is struggling in this area to make a profit, is waging a social campaign to improve the image of Cheerios among mothers and other concerned consumers to improve its bottom line.
Unfortunately, this move sets a dangerous precedent and fuels the anti-GMO crowd to push other companies to drop GM ingredients from their foods. With these groups already campaigning in multiple states across the country to get GM ingredients labeled on food products, the timing of General Mills’ announcement is a blow to the agriculture and food industries. Although General Mills and the anti-GMO crowd may be celebrating, biotechnology and science have taken a serious hit with this latest announcement.
- What to do now in regards to the 2014 Farm Bill
- Mistakes that hurt a farm's credit
- Mycogen Seeds introduces four new sunflower hybrids for 2015
- China cuts cotton import quotas to boost demand for its own fiber
- Hog futures the exception to bearish ag market rule Monday AM
- Gangster herbicide program update
- Despite USDA approval, Enlist trait faces hurdles
- Activist investor Peltz pushes DuPont to split itself
- USDA approves Dow’s Enlist corn, soybean traits
- Mapping technology help farmers understand soil
- Improve nutrient balance to boost corn yields
- Study shows differences in understanding sustainable agriculture
- U.S. GMO labeling foes triple spending in first half of this year
- Activists fighting Golden Rice even more in 2014
- Source shows half of GMO research is independent
- East-West Seed signs marketing collaboration with Monsanto
- White House issues veto threat on bill to block WOTUS rule
- USDA releases 2012 cash rents data report