Commentary: General Mills caves to anti-GMO crowd
So, other than caving to anti-GMO groups, what would have motivated General Mills to have made the change? Consider the fact that on Dec. 18, the company reported lower-than-expected quarterly earnings. It cited increasing ingredient costs and lower sales of its ready-to-eat meals and frozen foods. The ready-to-eat meals include Cheerios cereals.
It’s more likely that General Mills, which is struggling in this area to make a profit, is waging a social campaign to improve the image of Cheerios among mothers and other concerned consumers to improve its bottom line.
Unfortunately, this move sets a dangerous precedent and fuels the anti-GMO crowd to push other companies to drop GM ingredients from their foods. With these groups already campaigning in multiple states across the country to get GM ingredients labeled on food products, the timing of General Mills’ announcement is a blow to the agriculture and food industries. Although General Mills and the anti-GMO crowd may be celebrating, biotechnology and science have taken a serious hit with this latest announcement.
- CF Industries terminates merger discussions with Yara Intl.
- Abengoa celebrates grand opening of its first biofuels plant
- NAWG calls for more biotech wheat research
- Iowa leaders issue critical statement on EPA’s WOTUS rule
- GMO labeling foes spend big on campaigns in Oregon, Colorado
- Accelerating harvesting depressed crop futures Sunday night
- U.S. farmers seen cutting fertilizer use as crop prices slide
- Newly revised “Midwest Cover Crops Field Guide” released
- Automated imaging system looks underground to improve crops
- Take That, Red Baron
- Understand and adapt to different communication styles
- Offshore wind farms are the future, says Statkraft CEO
- East-West Seed signs marketing collaboration with Monsanto
- How much corn can the ethanol industry use?
- USDA releases 2012 cash rents data report
- Commentary: Government wants farmers to quit farming
- Economist: Taxing P could reduce risk of algal blooms
- Resistant weeds not controlled by fall residuals