AGCO opens visitor center and manufacturing

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AGCO celebrated the grand opening of its Intivity Center and the 75,000-square-foot expansion of its Jackson, Minn., manufacturing facility June 7. The company has issued an invite for tours of the facilities as they hope 10,000 people will annually visit the manufacturing and visitor center in southwest Minnesota.

The manufacturing center expansion brings production of Challenger and Massey Ferguson high-horsepower wheeled row crop tractors to North America—a decision that was announced in early 2011. This expansion and manufacturing adds 200 jobs to the local economy and will bring the total number of professional, support and skilled manufacturing positions at the facility to 1,050.

The Intivity Center is a 17,000-square-foot, state-of-the-art visitor center and is AGCO’s first welcome center in North America. The company says it showcases the farmer-focused innovation behind the brands upon which the company has been built.

The Intivity Center offers an extensive collection of historical artifacts—many never before seen by the public. In addition, it includes a glimpse of the future of agricultural equipment through interactive displays demonstrating equipment technology in development at AGCO. “Intivity Center captures many examples of our efforts, both from the past and those we will be bringing to market in the future,” said Martin Richenhagen, AGCO chairman and CEO.

Richenhagen and Bob Crain, senior vice president and general manager, AGCO North America, opened the Intivity Center with a ribbon-cutting ceremony attended by more than 500 dealers, employees, state and local elected officials and the media. 

Farm equipment manufacturing has been a part of the Jackson community since 1963, when Ag-Chem Equipment Company was founded as a distributor of spraying equipment. Ag-Chem was purchased by AGCO in 2001. Jackson is now home to Challenger and Massey Ferguson high-horsepower wheeled row crop tractors as well as the Challenger track tractors and AGCO application equipment used extensively by ag retailers and custom applicators.

For more information about the Intivity Center and AGCO Jackson operations, or to schedule tours of the expanded manufacturing facility, visit The company says online reservations for tours is a convenient, easy process.

“We don’t want to give away too many details, but instead invite everyone to come and experience Intivity Center for themselves,” said Phil Jones, creative manager and credited as a key visionary behind the Intivity Center exhibits. “Whether you’re interested in the history of agricultural equipment or in seeing firsthand the dreams of today’s innovators, it is packed with surprises and is a destination you’ll want to experience for yourself.”

Intivity Center is located at 202 Industrial Parkway, Jackson, near the intersection of Interstate 90 and U.S. Highway 71 in southwest Minnesota. The Center is open Monday through Friday from 9 a.m. to 4 p.m., with walking tours of the manufacturing facility available Monday, Wednesday and Friday. Intivity Center is free to the public and open to visitors of all ages; however, manufacturing center tours are available only to ages 12 and up and require reservations.

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