Groundswell, a new monthly podcast series by www.GroundWork.ag, takes a look at how the agricultural industry is working together. Farmers, agronomists and researchers weigh in on new tools, technologies and practices that help farmers sustain their land by improving water quality and soil health.

“Farmers should feel encouraged by what our partners in the field are sharing,” says Kenny Avery, CEO of Verdesian Life Sciences and co-host of the Groundswell podcast. “Their research and experiences prove how sustainability and profitability are achievable together.”

Alongside Greg Thompson, president and chief operating officer of Verdesian, Avery defines sustainability and conservation as continuous improvement around water quality and soil health on every acre.

Throughout the series, Avery and Thompson will interview farmers who are proving the impact of sustainable practices, such as Katie Sawyer from McPherson, KS, and retail agronomists who are helping farmers to adopt these practices, such as Bob Nutt, crop production manager at Ottawa Coop, a partner of the Land O’Lakes SUSTAIN program.

Groundswell will also feature industry leaders like Nick Goeser, director of the Soil Health Partnership, and Lara Moody, senior director of stewardship and sustainability programs at The Fertilizer Institute, to share continued research efforts and advancements in sustainable practices.

“What we define, we can measure and, therefore, improve,” says Avery. “Farmers know that sustainability is important, but as an industry we can help them continue to build a sustainable future that is based on science and proven technology.”

Avery and Thompson believe that Groundswell will encourage farmers to talk with their agronomist about trying a new practice, trialing a new technology or exploring a new tool that could help them operate more efficiently, sustainably and profitably.

“We are addressing agronomic challenges as opportunities,” says Avery. “We’re looking at how farmers can improve their nutrient use efficiency, soil health and water quality, which is a formula we know produces higher yields.”

Episode one is available now: www.GroundWork.ag/groundswell.

Groundswell will be published each month from planting through harvest on www.GroundWork.ag, and available for streaming on SoundCloud, iTunes and Google Play.

Subscribe to the www.GroundWork.ag enewsletter for updates on new episodes of Groundswell, as well as agronomic insight from experts in the field.