There are two main reasons that consumers don’t like the idea of technology being part of their food production, contends Bruce Chassy, Ph.D., who at the time this was recorded was a professor in the Department of Food Science & Human Nutrition, University of Illinois. He made a presentation at the CropWorld North America Conference.
People portray technology in food negatively
- Plant health improvement agents help growers do more with less
- Ag markets suffered a general divergence Wednesday
- Scientists throw light on the mechanism of plants’ ticking clock
- Stress-tolerant tomato relative sequenced
- Ag markets diverged Wednesday morning
- Farmer community forum focused on farmer data