LINE-X Protective Coatings, a leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, announced the official launch of its newest spray-on bedliner, LINE-X Platinum. A major upgrade to the already impressively durable protective coatings product line up, LINE-X Platinum is 300 percent tougher than the industry standard bedliner available on the market today. Scientifically engineered from the same technology as LINE-X's popular PAXCON protective coatings used by military personnel and on the United States Pentagon, LINE-X Platinum is enriched on a molecular level, using a pure polyurea technology to combine superior strength and flexibility. LINE-X Platinum is now available within the extensive LINE-X global franchise network.

"LINE-X Platinum is a true example of the innovation our product development engineers can achieve. No other product available today in the truck bedliner market can offer the same impressive results and lifetime warranty LINE-X now offers with LINE-X Platinum," said Kevin Heronimus, LINE-X CEO. "LINE-X Platinum has been scientifically engineered to withstand extreme exposure to the elements and harsh work environments and will be available in over 500 of our LINE-X franchises across the globe. Building on the molecular foundation used in other LINE-X protective coatings to keep our military safe, now all consumers can take advantage of the same level of protection with a lifetime guarantee."

LINE-X Platinum is available in a variety of customizable color options. It is fade resistant and offers U.V. protection and excellent gloss retention for a guaranteed long-lasting finish. With impressive impact and abrasion resistance, LINE-X Platinum comes with a nationwide lifetime warranty. Offering improved specifications that amount to 60 percent higher tensile strength, 92 percent higher abrasion resistance, 120 percent higher elongation and 162 percent higher tear strength, LINE-X Platinum test results far exceed the industry standard.

LINE-X Platinum effectively triples bedliner performance, according to laboratory testing. In tests measuring the effect of stress versus strain, important statistics in the determination of toughness, LINE-X Platinum achieved results 300 percent higher than the industry standard spray-on bedliner.

For more information, visit www.LINEX.com.