Interactions with hundreds of CEOs in just the last 30 days have shown that far too many are openly expressing fear for their future, but they are showing this fear not just to their confidants, advisors and board, but even to their operation teams.

Yes, courage is sometimes defined as feeling the fear but facing it anyway. But the look in your eyes cannot betray a lack of hope and vision.

If there are families on your payroll and employees whose performance can be enhanced by confidence and faith in their company's products, services and the organization's future, we do not believe that their leader has the luxury of showing a look of fear on his face or in his eyes.

"Courage is resistance to fear, mastery of fear-not absence of fear." - Mark Twain

Because only a fraction of any government dollar spent can quickly impact this mega trillion dollar economy, only those in business, and chiefly those in leadership, marketing and sales can make the impact that is needed to turn this economy around sooner than later.

The crux of this turnaround lies in marketing and innovation.

So, if you are any kind of leader in any kind of business, or if you have anything to do with selling or marketing products, then the fate of our nation is in your hands. Carpe diem, the battle is on, men and women of courage are heading for the front lines.

"A man of courage is full of faith."

Just as a woman fighting in Iraq won a Silver Star for bravery, we have seen many women heading to the front lines of this economic war to display acts of boldness and bravery that have inspired others on their teams to take new land and win battles. As said in another Shakespearian quote, "Doing in the figure of a lamb, the feats of a lion."

Yet the antithesis is watching grown men waver at making the most basic decisions of leadership; simple decisions of just how much their team could win in this day, or even more simply, just asking the team, "What is our potential?"

The question and challenge we throw down to every leader we know in this opportunistic time is this; are you charging forward boldly into these tumultuous times or is your face showing even a shadow of doubt in regards to your team succeeding, thriving and innovating their way through this once in a lifetime opportunity?

"Our doubts are traitors that make us lose the good we oft might win by fearing to attempt."- William Shakespeare

If you are a leader of a company, or if you have anything to do with selling, marketing or promoting a company, then you are on the front lines of a war. People are crying for help, no one can help them more than you. Your charge is to see what others cannot and to build profit and innovation where others have fallen; but to fear unnecessarily and worse yet, to show it as if it is in fashion; this is the height of a grotesque nature.

The war is on, your team is in the midst of heavy fire, your leadership and vision is needed more than ever. What are you willing to do, and where are you willing to take your team?

"Fortune and love befriend the bold."