Top 10 new products of 2013
The seventh annual AgProfessional Editors’ Choice New Product of the Year Award winners represent some of the newest, most cutting edge technologies for the agriculture industry.
We believe these 10 represent the best and most innovative products introduced during 2013 for U.S. crop production in 2013 and the upcoming 2014 growing season. We picked these products as being important innovations for AgProfessional’s main audiences—agricultural retailers, crop consultants and farm managers. It’s these ag professionals who will likely use these products in their operations, sell to customers or recommend to clients.
We never solicit entries for the list of Top 10. Instead, we look back over the year’s worth of product announcements and materials provided to us during the year. Our research into picking the Top 10 stems from the information provided to the editorial staff of AgProfessional by companies or their public relations agencies and is followed up with web-based searches. We feel we have again selected innovative products that deserve the highest recognition as 2013 New Products of the Year.
It is challenging every year to sort through all of the products and determine which ones are just product upgrades or tweaks and which are truly innovative products. We are not concerned about whether the product will or has been a financial success but only that it was an innovative product introduced, on a more or less full-scale basis, between November 2012 and November 2013.
In considering a candidate for the Top 10, we consider the publicity the product generated and the excitement the companies showed when introducing their new product. And the product has to be geared toward AgProfessional’s audiences specifically. The judging was done by Richard Keller, editor, and Colleen Scherer, managing editor.
All of the products that made the Top 10 list were products that were announced on AgProfessional’s website—www.AgProfessional.com—during the year in the new product section. They were also mentioned in either “AgProfessional Weekly” or Dealer Update,” our weekly e-newsletters.
We take pride in picking the best of the best for a spot in the Top 10 list of Editors’ Choice New Products of the Year. We think it is a prestigious award. Companies have clearly valued being named to the Top 10 list and have shared the announced honor extensively. History also shows us companies appreciate winning the next step in the award process where one product will be named the Readers’ Choice Top New Product of 2013.
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