My Way of Thinking: The U.S. farmer’s fit in global ag
“People calling on them will have to have a high degree of intellectual capacity. So, our challenge is how to stay ahead of the grower…We need people who can take technology and apply it to the dirt,” Lofto said.
Simplot’s crop advisor sales people came to a realization “a while back,” he said. “If we don’t start looking at things differently, farmers won’t need us anymore. So, we better bring something to the table because tomorrow’s grower will be willing to fire our industry if we don’t bring something of value.”
AgGateway is an association that collaborates in advancing connectivity in this new electronic communications world while being aware of regulations against establishing monopolies. Lofto said that collaboration by companies to link technology and advanced systems to provide what the farmer needs is becoming more and more necessary. Companies need to rely on new discoveries and sharing what makes sense to share.
“Competition is healthy, but there are areas where we can collaborate as an industry as a whole, and we need to identify where those [areas] are,” he said.
Lofto quoted Franklin D. Roosevelt to end his presentation. “Competition has been shown to be useful up to a certain point, not further. Cooperation, which is the thing we must strive for today, begins where competition leaves off.”
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