Morral Companies excelling in many areas
Chris Dunn, seed specialist, said, “By us becoming forerunners and adapting some of these new technologies and new processes, I think it shows to our growers that we’re here to help—that we’re willing to try something new to help them out.”
Morral Companies has more than 11 million gallons of liquid fertilizer storage that includes a new load-out and scale for weighing tanker trucks.
The retail side of the business is a big focus as emphasized by CEO Gates. “We always say we’re leading the way with quality. We’ve got a lot of young guys in our retail side of our business that are really good with technology, and that’s really helped bring the farmer from where he was 50 years ago to where we’re at today.”
The company has had numerous technology advancements on its manufacturing and packaging sides of the business in its 50 years, too.
“We got into the slow-release nitrogen business back in the 80s, and we are kind of a pioneer in getting some of the major lawn care companies started … Because we wanted to utilize labor back then, we also got into the ice melter business, and that helped because we had urea. And because we still handle a lot of urea, we decided that the DEF business would be a good regional business … We’re set up where we can package anything from a quart to a mini-bulk on the liquid side. And on the dry side, we do a lot of different packaging, too.”
But Gates exudes his pride in how the company continues to stress serving retail customers with products and service, community involvement and leadership, all of which earned it the 2013 Agricultural Retailers Association Retailer of the Year Award. The company will not be setting on its laurels. Gates said, “The precision agriculture side of our business is growing by leaps and bounds every year.”
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