Morral Companies excelling in many areas
Farmer Fred Culver said, “If they don’t have an answer, they will find an answer. Usually, they have most of the answers. They’re a super bunch of guys to work with.”
Don Ralph is a farmer who has done business with the Morral Companies for the entire 50 years the company has existed, and calls doing business with the companies “an excellent partnership.” He said, “Morral does more than just be a retailer. They’re interested in the environment and the water quality issues that we’re facing now. They’re up front. They’re selling those ideas to producers out here that need to understand this.”
4R PROTOCOL DEVELOPED
The Morral Companies’ employees are proud of their involvement in promoting the 4R program of right fertilizer, the right rate, the right timing and use in the right place. An advisory committee of “nutrient service providers of the western Lake Erie basin,” including Morral employees, did an audit protocol for 4R recommendations. The Caledonia operation was one of four pilot audit fertilizer suppliers in 2013.
Certification of using 4R protocol is important for quality of water going into one of the best U.S. lakes for growing fresh-water fish. The lake has been grabbing a lot of attention about nutrient runoff causing algal bloom in the relatively shallow portion of the lake.
“If one of our customers wants to put fertilizer on his ground, he comes to us, and we make a recommendation. We trust that he will follow that recommendation, or we will apply according to that recommendation. And this will enable him to be 4R certified because he’s using a facility that is certified,” explained John Oster, sales specialist. “When you’re certified, it means that you comply with the tri-state fertilizer recommendations for the states of Ohio, Indiana and Michigan on the application of fertilizer to the soil. So, we believe we can accomplish maximum economic yield with the minimum environmental impact, and we can do our share to clean up the lake. There are many issues going on in that lake, but agriculture does take responsibility, and this is a way we’ve decided to go.”
Oster continued, “What you have to understand is that all macro and micro nutrients in a cropping system have to be in balance. So, when they are, then they’re all available to grow that plant. So, sometimes it isn’t the best to cut back. Sometimes you have to add, but you have to do it according to the prescription and according to the tri-state recommendations.”