Morral Companies excelling in many areas
The operation earned the 2013 ARA Retailer of the Year.
The Morral Companies started in the retail fertilizer business 50 years ago and has advanced into being a premier manufacturer and wholesale fertilizer supplier as well as a full-service agricultural retail operation.
Actually, on the manufacturing side, the companies are involved in much more than liquid and dry fertilizer manufacturing for crop production. Some of the other products manufactured are for turf and lawn care, ice melting and diesel engine DEF.
“If you look back at our original retail business, it grew into the wholesale business because we had the technology to do other things,” said Daryl Gates, president and CEO of Morral Companies.
There are about 75 full-time employees between the Ohio companies’ two locations—Morral and Caledonia—north of Columbus in the Lake Erie watershed. It is a company in steady growth that only had about 50 employees four years ago.
Recent expansion of the liquid facilities at Morral has the company storing more than 11 million gallons of liquid fertilizer, and a dry fertilizer expansion at Caledonia has the company increasing its dry storage hub operation to 15,000 tons of storage.
Daryl Gates, president and CEO of Morral Companies, and John Oster, sales specialist, explained how the company emphasizes the 4R Nutrient Stewardship Program.
RETAIL CUSTOMER FOCUS
“We work very closely with our retail customers. It’s not about selling that ton of fertilizer or that gallon of chemicals; it’s about making sure that our customers receive the inputs that they need for every acre—the way they’re prescribed,” said Jay Hildreth, Caledonia facility plant manager.
Besides all forms of fertilizer and micronutrients, Morral Companies sells seed and crop protection chemicals. It also provides a wide variety of custom application services with a large fleet of applicators.
“We’re able to provide a plethora of products that benefit customers throughout the growing season,” said Lee Sundermeier, sales manager. “It allows us to be out there in the field, in front of the farmer, when they may have issues around disease, insects, specific weeds—that aren’t being controlled—and help provide solutions to those problems.”
Tim Jordan, agronomy sales, said, “We’re very fortunate to have customers that are very progressive. They’re always on the leading edge, and they’ll come to us with ideas and questions, then let us kind of run with the ideas. It works very well, too … So, no two operations are the same, you sit down, discuss what each individual’s goals are, their soil types, their ultimate goals and then we can find from our wide array of products something that fits.”
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